Winter holidays can pick up sales Trafalgar

first_imgTrafalgar’s Nina Conacher and MD Paul McGrath Source = e-Travel Blackboard: J.L Trafalgar Tours is urging agents to shift their perceptions and not overlook the potential sales from winter holidays.At the launch of Trafalgar’s 2010/11 Europe and Britain Autumn, Winter & Spring brochure on Wednesday, Managing director Paul McGrath said agents had the opportunity pick up slow sales by selling the European winter in a different light and targeting the right people.He said there were “multiple things to whet the appetite” during autumn, winter and spring in Europe, with plenty of snow, fewer crowds, colourful festivals and Christmas markets.“It is important for consultants to remember that although summer tends to be the most popular time to visit Europe, the autumn, winter and spring seasons each offer a different kind of magic and will certainly not disappoint,”“Every person that walks through the door between June and November are potential clients,” said McGrath, adding that agents should not just target couples, but also young and multi-generational families, mothers and daughters and singles.It is also a good opportunity for agents to garner repeat clientele, as the coach operator has a 60 percent repeat factor, he said.McGrath noted that there was “no compromise on what clients see and do” despite prices being 30 percent less in the Autumn, Winter & Spring program than in summer.Agents will also have the potential to earn great commissions and rewards including a 10-day tour to Europe for two and €500 spending money.last_img

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