walks into the kitchen, where 1000 new printed packages and hot melt guns wait for them. They first fold the boxes into boxes before they unfold the flat cardboard, then glue them together.
strange cereal business,
delivers free boxes of cereal for the Airbnb landlord redesigned packaging, printed with Obama and Mccain, and then is offered to the tenant by the landlord. But this time, Cheski gebbia and two were charged with 20 thousand dollars in credit card debt. So Bly Cass Ark thought the idea was too crazy to take part in it and wanted them not to. Next, the following happened.
, however, was first established in 2008, because the three founders of Airbnb and the near collapse of Tencent Technology WeChat: tech integrated foreign media reports, the company tried to restore the sad history.
then ceschi and gebbia returned to their familiar mode of operation: innovation.
we are all Taobao customers, and if we are all the same, we have only one Taobao. So, to imitate, but to consider how to imitate, is not everyone’s ideas are suitable for their own way, every one is feasible for itself, I think this is my final decision you can do Taobao off such a successful premise.
then immediately said, we should imitate, and there are good reasons to imitate, as long as can be profitable, why not choose to imitate it, I always feel to say that people are their own success, talking, so they naturally feel the way it should be someone else learning, in fact, Tencent imitate the successful, because there is a Tencent, Sina’s success, but also because only a Sina, Taobao more passengers blindly imitate, then there will be a few off the success of Taobao? Any one thing, should be small and fine, once too many individuals involved, it will become flooded, after will become so profitable, ultimately could "lose the wife of another soldier", spent a lot of time, missing what also didn’t get benefits .
we have a habit of thinking, always see others through time, gain a certain way and thinking they can stampede in, through this way, and then copy a successful example, this is It’s only human., if I stand in your point of view, I will be so want to imitate, after all it will be a good method, even Tencent such enterprises have been dubbed "has been imitated, never want to go beyond this name, so that imitation is indeed feasible, Tencent to imitate, so the success of Tencent. Sina imitated, and Sina succeeded.
2008, Ryan ceschi Brian Chesky and Joe gebbia Joe Gebbia spent all their savings, on the back of the debt, but Airbnb did not flow. At the same time, Nathan Bly Cass Ark Nathan Blecharczyk now follow the wife went to Boston.
Tencent micro-blog for many of my friends, I think it is not strange, Tencent micro-blog also is not imitation, when the rise in micro-blog wave, Tencent general did not forget to share, the Tencent micro-blog did not succeed?. Why? Because micro-blog is flooding. Tencent, micro-blog will succeed, yes. Why? Because Tencent has a huge base of users. I think that’s one of the reasons why Tencent dare to imitate, because…
> ceschi later
editor’s note technology Tencent Airbnb is the world’s largest travel rental platform, currently has about 3000000 sets of houses, the scope of services in over 191 countries around the world in more than 65000 City, valued at $30 billion.
next, and Cheski gebbia went into the San Francisco supermarket, looking for the cheapest. They packed the shopping cart with a cart until they got 1000 boxes of $1 cereal. Then install the gebbia red Jeep Cherokee, pull back home.
as a warning for the future after Cheski gebbia and re initiation at the Democratic National Convention DNC an idea had held before:
we met each other may be the reason why we are off because of Taobao, Taobao chose to become a guest is because we all have a common goal, that is through the Taobao off such a platform to realize their own benefits, I think this is every guest the most fundamental to Taobao method and purpose, so what we start off this Taobao in a platform, whether there is thought, what is the real Taobao Taobao off the guest? What? Taobao customers Amoy baby in there? If there is, then you have to do is to put these your ideas into practice, if not, I in the next article 11 to introduce, how to really go on a successful Taobao off the road, to get our own get the.
, the three co founders, have little or no way.
they found the alumni of the Rhodes Berkeley School of design RISD, which owns a printing workshop. But the alumni did not want to produce hundreds of thousands of boxes for them. But if he can get the sales share, he intends to produce 500 free of charge. Smaller size will affect the ceschi and gebbia imagination economic model, but they also have a new idea, the packing box is designed into a limited edition "". They numbered the boxes, then called them "collections" and sold them for $40 each.