How is a seasoned entrepreneur CEO made Yao Jinbo’s experiencePrecision marketing into the era of al

1, a good name: about financing, a 58 round of financing in history, the first round is very Saif found, then the front desk received a telephone, said Saif is looking for me, so I went to see the very fear, finally Saif threw 5 million. Yangdong is an article by Sina Technology found in the city of 58, then do it "

advertising, but the effect is not good, a large part of the reason is because of poor interaction. Advertisers hope that advertising can have more tricks to leave user feedback.

online advertising big customers: four core requirements of precision marketing

3, enhanced interactivity,

since Philip · Kotler put forward the concept of "precision marketing", Chinese advertising market in the "advertising" and to promote the leadership, set off a precision marketing network revolution. However, as vendors increase, user selection is also more difficult. Held in Shanghai in August 8, 2007 07 iResearch new marketing conference, the deputy general manager of Internet advertising network Zhang Tao opinion, that precision marketing has entered the era of all-round competition.

  in December 5th, "entrepreneur" & I dark horse invited, but just before the realization of IPO’s 58 city CEO Yao Jinbo, did a business sharing meeting, tiger sniffing excerpts, wonderful content is as follows:

entrepreneurs have the ideal, this is the power to carry on, but also unite the employees of the weapon, you dig people, maybe you do not value the high salary, but your ideal attractive, your ideal often to the media, customers, employees, let your dreams into each other’s ideal, even a lot of users willing to pay for your ideal, because he knows that you represent the future. Ma Yun put the "ideal" to the extreme, to solve so many jobs, so that the world is not difficult to do business.

financing experience about

choose a breakdown of the field, even a poker playing are listed, and not what segments of entrepreneurial success? Choose a segmentation point, like a blade sharp, to achieve the ultimate, better than anyone, 58 is the beginning to make rent, dealing with all the people on the rent Beijing, "Banlou, tower" name, local people do not know, around move slang is not the same, all clear. I rarely say that I am a platform, may be listed on the move, but for ordinary users, we are only concerned about your service, good or bad, good, I will continue to use.

traditional media, compared with the Internet media, have a very standardized media audience analysis. For example, "family doctor" may be a "family member" at home, and more, "China Youth Daily" is a newspaper that children like to read. But in the network marketing platform, many websites are not combined into the system, both the personal website, there are some large sites, generally speaking, when the individual sites occupy most of the media, the value of the portfolio is also very difficult to come out, who is the audience? Who have seen my advertisement? Advertisers tend to get is a hutuzhang. Therefore, the construction of systematic media becomes the key.

cannot check business, as early as possible

as China’s first focus on precision marketing network platform, network advertising has done a lot of work in user communication before 2004 launch. At that time, most of the market is still text, advertising, chain form of website alliance. After listening to the concept of precision marketing, many online advertising major customers made valuable suggestions, integrated view, their demand for network precision marketing platform can be summarized as four points:

1, media composition requires systematic

many website advertising, only in accordance with this website or channel such as about positioning, automotive, beauty categories of such segments, and many personal websites or even a hodgepodge, what are. If the user wants to put in, can only be "fractionize a probably", "almost have to", can not do the keyword matching of the search engine. Advertising hopes to achieve multi-dimensional positioning, that is not only to achieve semantic matching, but also in accordance with the time zone, regional delivery, that is, time and space shuttle".

2, breakthrough extensive matching, to achieve multi-dimensional positioning

business can not be successful in a short time, Ji Qi is no exception, he is using the same team to do the same thing, can not be used as a universal reference. A company from start to market, the general rule is 5 to 10 years, a long time, to enjoy this process, so that the opponent will drag to death, the other party may not enjoy the process, can not help but retreat first.

as the network platform is highly fragmented, if there is no advanced monitoring method, while advertisers will become "blind", also can not understand customer behavior, who point to my advertisement? They click by gone? In fact, the most qualified Internet advertising to answer these puzzles, but in the early, do not too good. Advertisers want to be clairvoyant

how to determine the direction of entrepreneurship? From when down to see, you engaged in the field, the next five years, the symbol does not meet the Chinese habits, if you can certainly insist. I am opposed to business case, VC can be so, but the entrepreneur can not think so. Business can not check out the location and as early as possible. Internet banking should be done three years ago, O2O should be done two years ago, as early as possible to organize resources, such as talent, capital and so on. 58 founded 8 years, 6 years ago has been questioned, and writer five years as one day write negative manuscript, then read quite suck, but negative to make the team more united, is to prove to others, we can model, team. So tell the entrepreneur, when someone scolds you, be grateful.


4, timely monitoring, grasp the whereabouts of customers

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