The new direction of enterprise SEM selection from the The Legend of Zhen Huan search

now many enterprises pay more attention to the SEM, in addition to the station to Shanghai dragon optimization, one of the effective way to the station is sem. Do SEM more important is the choice of keywords, in addition to the high index, the commercial value and the conversion rate is also very important selection criteria. As everyone knows is, movies, TV series huge flow from the Internet so much personal movie station you can know that this flow is fat. For large enterprises, key words reasonable use of film and television do SEM is a good choice, to attract Everfount flow into the user can be substantial. But only some companies are doing this, other enterprises can refer to.


many companies are doing the promotion of SEM, one of the most important is the precise choice of words, especially the PPC, click once to pay the money. To grasp the search term is the goal of enterprise users in the choice of the time, and there is a clear consumer demand and strength. The selection of "The Legend of Zhen Huan" and "the Avengers" SEM companies also seize this. The flow is the transformation of the late. The page is transformed into web pages, let use >


analysis of the enterprise use "The Legend of Zhen Huan" SEM case, because of the recent movie website, so the film class of attention, look at the most popular movie "the Avengers", where only the right ads and Sina micro-blog, the rest of the movie did not promote advertising. "The Avengers" nearly a week of search times as high as 1403830, is a television drama "The Legend of Zhen Huan" half. Love these science fiction movies are mostly young people, so Eric and Sina micro-blog (at the time of writing this article, later when the query has disappeared) using this. But in the promotion of lines makes it easy for users to click, I first saw when you click into the customer, to find whether what the Avengers limited canvas shoes for sale. Think from this, brought by the popular movie traffic is considerable.

then from the "The Legend of Zhen Huan" search results to see the new direction of enterprise SEM strategy, from the love of Shanghai billboard can be found on the "intention" and "The Legend of Zhen Huan" is the users are most concerned about the two TV series, including "The Legend of Zhen Huan" has been broadcast for nearly 2 months, the number of attention in nearly a week up to 2682720 is currently the hottest Palace drama. From the search results can be seen, Anhui satellite TV Jingdong, Sina mall, micro-blog (at the time of writing this article, later when the query has disappeared), slimming products website, website has the right to participate in breast products promotion. The "The Legend of Zhen Huan" audience dominated by women, women will pay attention to body, so to lose weight and breast enhancement products use this website to attract users to click on the target. In fact, this way is simple to borrow hot occasion, to promote their own website.

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