I ♥ content

first_img 1SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr They say “cash is king” but so is content in the world of marketing. PR & communications plans have evolved from the days when our focus was solely on press releases, print ads, radio and TV commercials and a website describing our products and services. Today, a good PR & Communications plan still incorporates these elements, but it is largely focused on content creation, distribution and management that goes beyond selling and into positioning your brand as an expert in the market. In fact, it may be more accurate to refer to these plans as content marketing plans; and they play an even bigger role in driving your overall marketing strategy.With social media playing such an integral role in how we communicate and stay informed today, our focus on solution-driven content must take priority. Our goal should be to stimulate interest in our products and services by offering insightful information that solves the problems that keep our existing and prospective members up at nights. This is where thought leadership comes in and if this is done right your members will think of your credit union first when they decide to partner with an expert to get them over their hurdles.What is content marketing? continue reading »last_img read more